Final Word from Wednesday, May 7, 2008
TV Nova's new news portal, tn.cz, offers lots of videos and even naked news, but it's missing what many news addicts would welcome the most: A podcast of Nova's evening news. Nova's archives are available on the web, but a podcast is different. It can be automatically downloaded to a computer or iPod and be viewed at any time. Leading TV stations the world over already offer news podcasts - try ARD, CNN, Sky, TF1, to name a few. They understand the value of having widely distributed flagship products that increase their influence and prestige. TV Nova is way behind the times in this respect, and Czech TV and TV Prima are no better. In contrast, the leading radio stations (Czech Radio, Impuls, F1) offer a wide selection of podcasts. But what's most important to TV Nova is that its naked news will be played more times than all these podcasts combined, which is of course the sad, naked truth.[Czech Radio television Frekvence jedna]
Glossary of difficult words
naked truth - undisguised, blatant truth;
tn.cz - TV Nova's new portal was launched on Monday;
podcast - a digital recording of a radio or TV broadcast or similar program, made available on the internet for downloading to a personal audio or video player;
flagship - the best or most important thing owned or produced by a particular organization;
behind the times - not aware of or not using the latest ideas or techniques.