Final Word from Thursday, April 10, 2008
On the surface, Czech exports are booming, despite the soaring crown. Unseen, though, is a growing trend by manufacturers to look beyond the CR's western borders for suppliers. An Italian company, for example, might be able to supply cheaper raw materials - including transport costs - than a Czech supplier. The strong crown is only one factor. Labor productivity and the feeling of Czech companies that they're entitled to regular price increases are other considerations. When Tatra CEO Ronald Adams gave a recent interview to HN, the press concentrated on the fluff - Tatra will start assembling a few retro Tatraplan cars in a marketing stunt. The press missed the meat of his remarks - production costs in the U.S. are now at the same level as in the CR. This of course says much about the faltering state of the U.S. economy, but it's also a harbinger of what's to come for Czech suppliers.[Czech Republic Hospodářské noviny Kopřivnice]
Glossary of difficult words
Suppliers beware! - the more-common expression is "consumers beware!";
to soar - to increase rapidly above the normal or usual level;
entitled - to have the legal right or claim to something;
fluff - entertainment or writing perceived as trivial or superficial;
retro car - a reproduction of a car from the past;
stunt - something unusual done to attract attention;
faltering - starting to lose strength or momentum;
harbinger - a person or thing that announces or signals the approach of something else.